Category: Uncategorized
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Why Defining Your Ideal Customer Profile (ICP) Is the Cornerstone of Product Management Alignment
Few things in product management are as difficult – or as essential – as achieving alignment. Every company says it wants to be “customer-centric,” yet teams often end up working toward subtly different interpretations of who that customer really is. Marketing runs campaigns that attract volume but not fit. Sales closes deals that stretch the…
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Product Management vs 90s Grunge Rock: Grit, Authenticity, and Disruption
In the 1990s, bands from Seattle exploded onto the scene with a style that quickly was referred to as grunge music, challenging the status quo of rock music. It was loud, messy, and raw, yet resonated deeply with the Zeitgeist of angst and lack of perspective of Generation X. At its core, grunge embodied rebellion,…